Toronto, Ontario | September 2014

The Fashion Sock’s Motto of “For Fashionable Feet” Now Includes Even the Smallest of Fashionable Feet with Debut Launch of the Brand’s Toddler Collection

Toronto based Yo Sox™, a division of international lifestyle and giftware leader, Giftcraft Ltd., introduced a line of Toddler Socks in its recent Spring 2015 Collection.

Just over a year old, the fashion sock brand has quickly made its mark in the marketplace in North America and abroad. With its self-pro- claimed mission to banish boring black socks, the brand features a large selection of men’s crew and women’s knee-high and crew styles in humorous novelty and vivid patterned designs. Building on the popularity of the brand and in response to their ever-growing customer base, Yo Sox™ introduced its first designs for the smallest of fashionable feet with their toddler collection. Like their adult counterparts, the toddler socks are crafted in compact Turkish cotton with a touch of elastane for all day comfort with reinforced heels and toes to ensure long-lasting wear.

“I have long been a fan of unique sock designs and believe they are an expression of our fashion sensibilities and style. However, it was struggle to find such socks and if I did, quality was ultimately an issue. As the saying goes, necessity is the mother of invention and so we embarked on creating our own line of fashionable socks. Ones that I would be proud to wear, and do wear. Not long after the launch and stemming from the feedback they were receiving form their happy Yo Sox customers, our retail partners asked us to expand the offerings to include Toddler designs; hence the launch of Toddler Collection” remarked Trevor Cohen, CEO of Giftcraft.

The debut Toddler Collection features both gender specific and unisex designs and is currently available for wholesale order with the first shipments to retail starting next month. Yo Sox™ also recently introduced Easter and Spring Toddler designs as part of their extended Spring 2015 collection and are currently accepting wholesale orders for these styles as well.