Toronto, Ontario | June 2016

As She Prepares to Compete at Her 2nd Olympic Games, Crystal Emmanuel Receives Financial & Fashion Backing from Canadian Based Yo Sox

Trevor Cohen, CEO of Toronto based lifestyle, gourmet, fashions and giftware industry-leader, Giftcraft Ltd., announced the company’s Yo Sox™ fashion sock brand’s support of Elite Canadian Track & Field Star, Crystal Emmanuel, as she embarks on her second Olympic Games in Rio. In a company-wide presentation on June 28th, Trevor Cohen and Yo Sox Brand Director and Vice President of North American Sales, Ryan Cohen, presented Crystal a check to support her journey as she proudly represents Canada at the Rio Olympics.

Crystal Emmanuel, a long-time fan of the Yo Sox fashion sock brand, Crystal has competed in the brand’s popular socks.  In Rio, she will wear specially design Yo Sox Canada socks inspired by her achievements and national pride. Crystal will be seen wearing the socks she inspired as she competes in the 100m, 200, and the 4x100m Relay Race. Yo Sox encourages all of their fellow-countrymen (and women) to show their support of Crystal by wearing the Yo Sox socks she inspired throughout the Rio Summer Games!

"Yo Sox is proud to support and foster a long-lasting relationship with someone like Crystal who is so dedicated to her athletic gifts and who embodies what it means to be a Canadian” commented Ryan Cohen.

The unisex socks will be available for wholesale purchase on www.giftcraft.com and on www.yo-sox.com beginning July 7, 2016.